Today’s SEO agencies face difficult times. Algorithm updates and emerging competitors pose new challenges.
On the other hand, scaling up may not be as easy as it seems. Deadlines to meet, complicated and time-consuming reporting, and ever-increasing prices for tools that are slowly becoming too expensive.
It turns out that the solutions that helped win those first few customers rarely scale when the customer list doubles or triples. What starts as cheap and easy-to-manage SEO workflows gradually turns into a maze of disconnected processes that become increasingly difficult to manage. This causes pressure to scale operations and maintain quality simultaneously.
While some try to solve this problem by adding more specialists to the team, the most forward-thinking agencies take a different approach. They change their entire SEO technology stack.
The right software for SEO agencies not only automates tedious tasks but also radically changes how agencies approach their clients’ SEO. In a market where clients increasingly expect both a personalized strategy and measurable results, having integrated tools that provide meaningful insights while eliminating redundant work is not only convenient—it is becoming the dividing line between agencies that thrive and those that merely survive.
If you are wondering which SEO tools for SEO agencies are the best for people who want to improve their client’s website performance, this article can help. We will present 14 key solutions on the market that will allow you to maintain the highest quality and efficiency of your team’s work.
Key Features to Look for in SEO Software for Agencies
We know that choosing the right SEO software for an agency can be overwhelming. Every vendor swears they’ve built the perfect platform, but when managing dozens of clients with different needs, most of these “comprehensive solutions” fall apart fast.
Our tip? When evaluating tools for SEO agencies, look for these crucial features:
- Multi-client management: Seamless switching between accounts while maintaining organized workspaces for each client
- White-label reporting: Professional, branded reports that can be customized with your agency’s logo and design elements
- Keyword tracking & research: Advanced SEO tools for SEO agency discovering opportunities and monitoring rankings across multiple markets
- Competitor analysis: Detailed insights into client competitors’ strategies, rankings, and content performance
- On-page & technical SEO audits: Automated scanning that quickly identifies issues and prioritizes fixes based on impact
- Backlink analysis & link-building tools: Both broad overview and granular data about client link profiles and opportunities
- Local SEO capabilities: Location-specific tracking, Google Business Profile management, and local listing solutions
- Automation & integrations: Time-saving workflows and compatibility with your existing tech stack to reduce manual tasks
Remember, the perfect tool for SEO agency isn’t just about fancy features. It’s about making your team’s life easier while delivering results clients can understand.
Best SEO Software for Agencies (Detailed Reviews)
All-in-One SEO Platforms
1. SE Ranking
If you’re looking for the best SEO software for agencies that combines functionality and affordable prices, SE Ranking deserves your attention. This platform offers everything you need: white-label reporting, accurate rank tracking across all major search engines, competitor analysis that shows exactly what’s working for your clients’ rivals, technical audit, local SEO tools, etc. Moreover, its solid base of the best tools for SEO agencies will satisfy your current customers and attract new ones.
The platform is constantly evolving and quickly adding new features to keep up with the changing market (have you heard of AI Overview? SE Ranking has had the tool to monitor this for a long time!), so you will always be one step ahead of the competition.
Features
Here are the most essential features that make SE Ranking stand out as one of the best SEO software solutions for agencies:
- Rank Tracker: Monitors positions daily across major search engines
- Keyword Research: Provides extensive database covering 190 countries
- Competitor Analysis Tool: Reveals rival SEO and PPC strategies
- Backlink Checker: Tracks link profiles with acquisition and loss monitoring, toxic link detection, and outreach tools
- Website Audit: Checks over 115 technical parameters with actionable recommendations for achieving the best website performance
- White Label: Offers complete branding customization, including logo, color scheme, domain name, and unlimited reports
- Lead Generator Widget: Embeds no-code website audit tool on your site to collect potential client emails
- Content Marketing Tools: Delivers AI-powered solutions for content creation, optimization, and performance tracking
Pricing
Individual SEO professionals can start at $65/month with the Essential Plan and $119/month with the Pro Plan, while agencies should consider the Business plan, available at $259, $409, or $599/month. This pricing tier includes unlimited reporting, projects, API access, and 5 manager seats (additional users cost $20/month per seat).
The Agency Pack costs an additional $50/month.
SE Ranking offers a 14-day free trial and a 20% discount for annual billing users.
Pros & Cons
Pros:
- Comprehensive SEO toolkit with strong AI-powered features
- Exceptional agency-specific capabilities
- Intuitive, user-friendly interface
- Cost-effective pricing
- Unlimited projects in Business pricing plan
Cons:
- The learning curve for advanced features
- Agency Pack costs extra ($50/month)
- Complex pricing structure (some features require separate purchases)
Verdict
We recommend SE Ranking for agencies seeking solid SEO tools without breaking the bank. Its powerful features, intuitive interface, and competitive pricing make it well-suited for mid-sized agencies managing multiple clients.
2. Semrush
If you’ve spent even a little time around SEO, you’ve probably come across Semrush. And it’s no coincidence—it consistently earns a top spot on nearly every “best SEO tools” roundup.
For larger agencies with enterprise clients, Semrush Enterprise elevates the platform’s capabilities with AI-powered automation, advanced collaboration tools, and access to the world’s largest keyword database (25B+ keywords and 43T backlinks).
Features
As one of the most comprehensive SEO tools for agencies and other SEO professionals, Semrush offers almost all SEO options available on the market. The most important ones include:
- Keyword Research: Uncovers thousands of keyword opportunities, analyzes their commercial potential, tracks what competitors rank for, and identifies content gaps to exploit
- Rank Tracking: Monitors client positions daily across multiple search engines, tracks competitors, spots keyword cannibalization issues, and analyzes local map rankings
- Site Audit: Checks over 140 technical parameters with actionable recommendations
- PPC Analysis: In-depth competitive intelligence on paid search campaigns
- Competitor Analysis: Compare keyword portfolios and SERP visibility against multiple competitors simultaneously
- Link Building: Advanced filtering to create high-quality prospecting lists
- Agency Toolkit: Includes CRM, client portals, white-label reporting, and lead-generation tools
Pricing
Semrush starts at $139.95/month, but agencies should consider either the Guru plan ($249.95/month with 15 projects) or the Business plan ($499.95/month with 40 projects). Each plan includes just one user, with additional users costing $45-100/month each. The Agency Growth Kit add-on starts at $69/month.
All plans include a 7-day free trial. Users can save up to 17% with annual billing.
Pros & Cons
Pros:
- Extensive keyword and SERP database
- Advanced competitor and PPC analysis
- Regular feature updates and improvements
- Agency-specific solutions with client management
Cons:
- High pricing
- Steep learning curve due to feature complexity
- Additional costs for each extra user
- Complex pricing structure
Verdict
Semrush is a powerhouse for agencies tackling serious search marketing. It’s not cheap, but the ridiculous depth of keyword data and technical auditing more than pays for itself when you’re managing complex SEO projects across different industries. It’s not the right fit for tiny shops, but it’s worth every penny for growing agencies managing both SEO and PPC.
3. Ahrefs
Ahrefs has carved out a reputation as the heavyweight champion of backlink data. While competitors often claim to do everything, Ahrefs has built its empire on doing a few critical things better than anyone else.
This one of the best SEO software for agencies is backed by AhrefsBot, the web’s second most active crawler after Google, processing an impressive 5 million pages every minute. With a content index of 16.6 billion pages, keyword coverage across 217 locations, and 28.7 billion filtered keywords, Ahrefs simply outmuscles other platforms regarding data depth and crawling power.
Features
Ahrefs provides a comprehensive toolkit that combines industry-leading data with practical features designed for agency workflows:
- Site Explorer: Analyzes backlink profiles, reveals link acquisition history, and identifies toxic links for removal
- Keywords Explorer: Uncovers keyword opportunities across 217 global locations
- Site Audit: Scans websites for 170+ technical issues affecting performance, prioritizes fixes, and tracks implementation progress
- Content Gap: Identifies keywords competitors rank for that your clients don’t
- Rank Tracker: Monitors position changes across devices with visibility scores and traffic estimations for each keyword
- Content Explorer: Discovers high-performing content in any niche, tracks brand mentions, and identifies strategic link opportunities
- SEO Dashboard: Provides a high-level view of all client projects with key metrics, including Health Score and Domain Rating
- Portfolios & Reports: Groups multiple URLs for tracking competitors and creates custom client reports with flexible performance metrics
Pricing
Ahrefs offers five subscription tiers starting at $29/month for the Starter plan. Agencies will likely need the Advanced for $449/month (50 projects, 1 included user) or Enterprise for $1,499/month (personalized limits, from 3 users) plans.
Like other best SEO tools for agencies, Ahrefs offers paid add-ons such as Report Builder, Project Boosts, and Content Kit.
The platform offers a 17% discount for annual billing. While there’s no free trial, Ahrefs does provide a free Webmaster Tools package with limited functionality for site owners.
Pros & Cons
Pros:
- Unmatched backlink database depth and accuracy
- Comprehensive keyword research with click data
- Strong technical audit capabilities for website performance
- Free Webmaster Tools version available for basic needs
Cons:
- Steep learning curve
- Limited agency-specific features compared to competitors
- High pricing
- Report Builder requires separate purchases
Verdict
Ahrefs is the gold standard for agencies prioritizing backlink analysis and technical SEO. Its unmatched data depth makes it essential for competitive niches and authority-building campaigns. Despite limited agency features and a steep price point that might deter smaller shops, the quality of intelligence it provides often justifies the investment for serious link-building and competitor research.
4. Moz Pro
Moz Pro feels like the friendly neighborhood SEO tool in a world where most platforms seem designed by SEO experts for other experts. While Semrush and Ahrefs duke it out with ever-expanding feature lists and massive data sets, Moz has carved out its niche by making SEO approachable.
Founded by Rand Fishkin (the guy with the mustache from all those Whiteboard Friday videos), Moz has stuck to its educational roots. It’s the rare SEO tool that doesn’t make you feel stupid for not knowing what a canonical tag is or why your site needs one.
Features
Here are the most essential SEO tools for agencies that the Moz Pro platform offers:
- Keyword Explorer: Finds terms people search for with volume, difficulty, and potential reach metrics
- Search Intent: Shows the “why” behind searches so your content matches what users want
- Competitive Research & SERP Analysis: Reveals competitors’ best-performing pages and keywords
- Rank Tracker: Monitors your positions across multiple search engines and locations
- Brand Authority Metrics: Tracks your domain authority and brand visibility in search results with Moz’s industry-standard Domain Authority score
- Site Crawl: Identifies technical issues with clear instructions for fixing them
- Campaigns: Organize your websites and competitors in one place for streamlined monitoring and tracking
- Custom Reports: Creates client-ready presentations that explain SEO progress
- Moz AI: Delivers customer insights and lead generation opportunities by analyzing search patterns and identifying high-conversion keywords
Pricing
Moz Pro offers four subscription levels. The cheapest, Starter, costs $49/month. For agencies, the Large plan ($299/month) is recommended. It includes 3 users, 25 tracked sites, and unlimited reports (including branded reports).
Regardless of the plan, an additional user costs $49/month.
All plans come with a 30-day free trial. You can save 20% with annual billing.
Access to the API and the local SEO tools for agencies are sold as separate products.
Pros & Cons
Pros:
- Reasonable pricing
- 30-day free trial
- User-friendly interface
- Strong keyword tracking
Cons:
- Stingy keyword tracking limits compared to competitors
- Fewer SEO tools for agencies
- Local SEO requires a separate tool and budget
- Less functional than the competition
Verdict
If your agency is just starting to offer SEO services or you have a limited budget, Moz hits the sweet spot. It won’t blow anyone away with cutting-edge features or the biggest data sets, but it delivers what most businesses actually need without the overwhelming complexity.
5. WebCEO
WebCEO has built its reputation as the agency-first SEO platform, focusing on the practical challenges of managing multiple client campaigns simultaneously. What sets it apart is its comprehensive approach to agency operations—not just providing SEO data but streamlining entire workflows from lead generation to client reporting.
With a platform designed specifically for team collaboration, client management, and scale, WebCEO addresses the unique challenges that marketing agencies face when handling dozens or even hundreds of client websites.
Features
WebCEO delivers a comprehensive agency toolkit with 24 specialized tools built specifically for managing client SEO at scale. Here’s the overview of the significant SEO tools from the agency’s perspective:
- Rank Tracking: Monitors positions across 370+ search engines with location targeting down to zip code level
- Technical Audit: Identifies website performance issues with task-based remediation
- Keyword Research: Pulls data from multiple sources, including Google tools, autocomplete suggestions, and competitor sites, to uncover opportunities
- Backlink Analysis: Evaluates linking domains, identifies toxic connections, and tracks anchor text distribution with competitive comparisons
- SEO Content Assistant: Analyzes top-performing competitor content to provide specific optimization recommendations for outranking them
- Task Manager: Assigns SEO responsibilities with ready-made or custom checklists, helping teams delegate work and track implementation
- Lead Generation Widget: Embeds customizable “Free SEO Audit” tools on your website to automatically capture and qualify prospects
- White-Label Platform: Hosts the entire SEO toolkit on your domain with your branding, giving clients the impression it’s your proprietary technology
Pricing
WebCEO offers four subscription tiers: Solo Plan ($36/month with 3-month minimum), Startup ($119/month), Agency Unlimited ($99/month base plus add-ons), and Corporate ($299/month).
The most interesting plan for agencies is, of course, the Agency Unlimited plan, which includes unlimited data analysis and flexible pricing, with the base subscription starting at $99/month. Additional costs apply for white-label tools ($40/month), extra rank queries, and additional scans.
Annual billing saves 16%, and a 14-day free trial is available.
Pros & Cons
Pros:
- Additional users available just $5/month/user
- Branded SEO reporting included in all plans
- Generous keyword tracking limits compared to similar tools
- Extensive SEO agency tools
Cons:
- Complex pricing structure for advanced features
- Limited features (especially AI capabilities) compared to other SEO platforms
- Overwhelming interface for beginners
Verdict
If your priority is efficient workflow and impressive client deliverables rather than having the biggest keyword database and every SEO feature imaginable, WebCEO deserves a serious look. While it may not boast the most cutting-edge AI features, it compensates with practical agency tools that save time and satisfy clients.
SEO Audit & Site Monitoring Tools
6. Google Search Console
For agencies managing client websites, Google Search Console (GSC) provides an invaluable direct line to how Google actually sees and interprets your clients’ sites. Unlike third-party SEO software for agencies that estimate data, GSC delivers the unfiltered truth straight from the source.
This free tool has evolved from its humble beginnings as Google Webmaster Tools into an essential platform that reveals exactly what’s working (and what isn’t) in your SEO strategy.
Features
Kef features of GSC include:
- Performance Report: Shows exact search queries driving traffic with actual clicks, impressions, CTR, and position data
- Index Coverage: Identifies which pages Google can and cannot index to prevent ranking issues
- URL Inspection: Examines specific URLs and requests immediate indexing for new content
- Core Web Vitals: Measures website performance metrics that directly impact rankings
- Mobile Usability: Flags issues affecting mobile visitors’ experience
- Links Report: Analyzes internal and external link profiles
- Sitemaps: Submits and monitors XML sitemaps for proper content discovery
- Security Issues: Alerts to potential hacking or malware problems
Pros & Cons
Pros:
- Completely free with no usage limits
- Data comes directly from Google itself
- Integrates with other analytics platforms
- Provides actual URL crawling and indexing control
Cons:
- Limited advanced SEO tools for agency compared to paid tools
- Requires technical understanding to maximize value
- No dedicated support from Google
- Data is limited to Google searches only
Pricing
Google Search Console is entirely free for all users. There are no paid tiers, subscription costs, or usage limits.
Verdict
As an SEO tool for SEO agencies, Google Search Console is the non-negotiable foundation of any practical toolkit. While it shouldn’t be your only SEO solution, the insights it provides cannot be replicated by any third-party platform, making it an essential companion to more comprehensive tools.
7. Google Analytics
Google Analytics serves as the fundamental traffic analysis platform for agencies managing client websites. While not typically categorized among traditional SEO software for agencies, it provides the critical performance data that validates your SEO efforts. The platform has evolved significantly with the transition to GA4, offering more sophisticated tracking capabilities and machine-learning insights that help agencies demonstrate real ROI from their optimization work.
Features
- Traffic Acquisition: Shows exactly where visitors come from, including organic search performance
- Engagement Analysis: Tracks how users interact with content, helping identify problem areas
- Conversion Tracking: Connects SEO efforts to actual business outcomes like sales and leads
- Audience Insights: Reveals who’s visiting by demographics, location, and devices
- Customer Journey: Maps paths from first visit to conversion across multiple touchpoints
- Custom Reports: Creates client-specific dashboards highlighting relevant metrics
- Predictive Analytics: Uses AI to forecast future behavior and identify valuable audience segments
Pros & Cons
Pros:
- Completely free for most business needs
- Seamless integration with other Google products
- Data directly from Google
- Real-time data tracking capabilities
Cons:
- A steep learning curve
- No dedicated customer support
- No possibility of buying the paid version directly from Google
Pricing
Google Analytics (GA4) is free for most users. For enterprise-level needs, Google Analytics 360 offers expanded paid features through authorized Google resellers.
Verdict
For agencies, Google Analytics goes beyond just another tool in your arsenal. It’s the essential proof point that validates your SEO work. While specialized tools for SEO agency help you identify opportunities and track rankings, only Analytics connects those efforts to business outcomes your clients care about: conversions, revenue, and engagement.
8. Screaming Frog
Screaming Frog is a powerful desktop crawler that has become indispensable for agencies needing to accurately and effectively diagnose website problems. Although many other SEO software for agency accuse it of having an outdated and unclear interface, it makes up for it with the depth of its analysis, allowing users to uncover critical technical issues that significantly affect the website’s performance.
Features
Screaming Frog helps users improve their website’s performance by providing these features:
- Site Crawling: Finds technical issues hiding in the corners of your client’s websites
- Indexability Analysis: Immediately shows which pages Google can and can’t see
- Redirect Detection: Uncovers those maddening redirect chains that kill site speed
- XML Sitemap Creation: Builds clean sitemaps based on what actually exists
- Site Visualization: Shows site structure in ways that highlight navigation problems
- Custom Extraction: Pulls specific content elements for bulk analysis
Pricing
Screaming Frog offers a free version limited to 500 URLs and a paid version at $259/year per user. Volume discounts are available for multiple licenses, with prices dropping to $225 per license when purchasing 20 or more.
Pros & Cons
Pros:
- Unlimited crawling in the paid version
- Detailed technical SEO insights
- Free version available (500 URL limit)
- Affordable pricing
Cons
- Desktop-based installation required
- Annual payment only
- The steep learning curve for beginners
- Limited reporting capabilities
Verdict
For agencies serious about technical SEO, the value of Screaming Frog is non-negotiable. While it lacks the collaborative features found in dedicated software for SEO agency, its technical prowess more than compensates.
Local SEO & Citation Management
9. BrightLocal
Among other best SEO tools for agency, BrightLocal stands out as the specialist focused exclusively on local search. While general SEO platforms might offer some local features as an afterthought, BrightLocal has built its entire ecosystem around helping businesses appear in local search results.
For agencies managing multiple location-based clients or multi-location brands, this dedicated approach to local visibility delivers results that broader tools simply can’t match.
Features
Here are the key features that make BrightLocal stand out from other SEO software for agencies:
- Local Rank Tracking: Monitors positions across Google, Bing, and Yahoo with mobile, desktop, and map rankings by specific location
- Local SEO Auditing: Analyzes 300+ data points to identify specific optimization opportunities for each location
- Citation Management: Finds, builds, and updates business listings across hundreds of directories with no recurring fees
- Google Business Profile Audit: Uncovers optimization opportunities, detects duplicate listings, and benchmarks against top competitors in local search
- Review Management: Monitors, responds to, and generates new reviews across 80+ platforms with automated campaigns
- White-Label Reporting: Creates branded client reports that clearly demonstrate local search improvements
Pricing
BrightLocal offers three tiers: Track ($39/month), Manage ($49/month), and Grow ($59/month), and their pricing increases based on the number of locations managed.
Annual billing provides a 25% discount.
Users can try BrightLocal free for 14 days with no credit card required.
Pros & Cons
Pros:
- Purpose-built specifically for local SEO
- Citation building without recurring fees
- User-friendly white-label reporting
- Free local SEO training resources
Cons:
- Overwhelming interface for beginners
- Not a stand-alone SEO solution
- Pricing increases with location count
Verdict
For agencies specializing in local businesses, BrightLocal is the standout choice. Its dedicated focus on local search delivers insights that general SEO platforms simply can’t match. This tool for agencies particularly excels for companies juggling multiple local clients across different industries. Be aware, though—costs can climb quickly when managing numerous locations, and you’ll still need additional tools for comprehensive SEO coverage beyond local search.
Link Building & Backlink Analysis
10. Majestic
If you’re serious about figuring out the web’s complicated link ecosystem, Majestic is the clear leader. Founded in 2004, this seasoned SEO tool has earned its reputation by offering unmatched depth in backlink data. While other SEO tools for agency treat backlink analysis as just another feature, Majestic has built its entire platform around mastering link insights.
Features
Majestic’s power comes from its proprietary metrics that measure different aspects of link quality and quantity:
- Trust Flow: Evaluates link quality to identify truly authoritative backlinks
- Citation Flow: Measures link quantity, regardless of quality
- Visibility Flow: Distinguishes editorial links from directory listings
- Topical Trust Flow: Scores topical relevance across 800+ categories
- Flow Metric Scores: Reveals insights when metrics differ from expected patterns
These metrics are complemented by a robust suite of tools, including Fresh & Historic Index databases, the exclusive Author Explorer for content creator analysis, multi-domain comparison features, and specialized tools like Clique Hunter to identify untapped link opportunities.
Pricing
Majestic offers three main pricing tiers:
- Lite: $49.99/month (or $499.99/year) for 1M analysis units and 5,000 rows per search
- Pro: $99.99/month (or $999.99/year) for 20M analysis units and 30,000 rows per search
- API: Starting at $399.99/month for 100M analysis units, with larger plans available at $799.99 and $1,599.99/month
All plans include a 7-day money-back guarantee for new customers, and annual billing offers significant savings.
Pros & Cons
Pros:
- Unmatched depth of backlink data
- Unique proprietary metrics for link quality
- Excellent data visualization tools
- Free browser plugins for quick analysis
Cons:
- The steep learning curve for understanding metrics
- Single-user limitations on lower-tier plans
- Limited agency-specific features
Verdict
If you’re serious about backlinks (and you should be), Majestic is the tool you need. It digs deeper into link data than anything else on the market, uncovering insights that broader platforms miss. For agencies whose clients require serious link-building or technical SEO work, it’s worth every penny. No, it won’t handle your keyword research or content optimization—that’s not what it’s built for. But when you need to truly understand link ecosystems, nothing else does it better.
11. SEO PowerSuite
Unlike the cloud-based tools dominating today’s SEO software for agency market, SEO PowerSuite takes a different approach with its desktop-based platform. This veteran player has been in the game for 17 years, with its backlink analysis capabilities standing out as particularly impressive.
Through SEO SpyGlass and LinkAssistant, it offers some of the most comprehensive link research and management available, without the frustrating credit limits or usage caps found in most subscription tools.
Features
SEO PowerSuite provides a comprehensive toolkit across its four distinct applications:
- Rank Tracker: Monitors keyword positions across almost 600 search engines with local, mobile, and universal search capabilities
- Website Auditor: Performs unlimited technical SEO audits with detailed content analysis and optimization suggestions
- SEO SpyGlass: Analyzes backlink profiles with competitive comparison and penalty risk assessment
- LinkAssistant: Manages link building with prospecting tools, outreach capabilities, and link verification
Additional features include an integrated SEO Content Editor, TF-IDF analysis, comprehensive white-label reporting, unlimited tracking capabilities in paid plans, and more.
Pricing
SEO PowerSuite offers three pricing tiers:
- Free: Basic functionality with limited export options
- Professional: $349/year for unlimited projects and backlink analysis
- Enterprise: $599/year for unlimited projects, backlink research, and white-label reporting
Each application can be purchased separately, and multi-year discounts of up to 34% are available.
Pros & Cons
Pros:
- No usage limits in paid plans (keywords, sites, backlinks)
- More affordable than most cloud alternatives
- Comprehensive reporting capabilities
Cons:
- Desktop-only with separate applications to install
- No monthly subscription option
- White-label reporting only available in the highest-tier plan
Verdict
SEO PowerSuite is perfect for agencies and professionals who hate hitting data limits and usage caps. If you’re tired of cloud tools that charge more as you scale or restrict the number of keywords you can track, this desktop workhorse delivers exceptional value.
AI & Content Optimization
12. Surfer SEO
Surfer SEO has emerged as a specialized powerhouse in the content optimization space. Unlike broader platforms that try to do everything, Surfer focuses exclusively on helping you create and optimize content that ranks. With over 500 on-page factors analyzed and AI capabilities integrated throughout this Polish-born tool has earned a solid reputation among content marketers and SEO professionals looking to fine-tune their content strategy.
Features
Surfer SEO delivers specialized tools focused on content optimization:
- Content Editor: Creates SEO-optimized content with real-time guidelines
- Surfer AI: Generates ranking-ready articles with one click
- Topical Maps: Identifies content opportunities and streamlines research
- Content Audit: Automates existing content optimization
- AI Outline Generator: Builds SEO-friendly content structures
- AI Detector: Identifies AI content and helps it pass detection
- AI Humanizer: Transforms AI text into natural writing
- Keyword Surfer: Provides keyword data directly in search results
Pricing
Surfer SEO offers three pricing tiers:
- Essential: $99/month for small businesses and freelancers (30 articles/month)
- Scale: $219/month for mid-sized agencies and marketing teams (100 articles/month)
- Custom: Custom pricing for large agencies and teams that includes white-labeling & API access
All plans include a 7-day money-back guarantee and a 20% discount for annual billing.
Pros & Cons
Pros:
- Comprehensive content generation and optimization features
- User-friendly interface with intuitive workflows
- Extensive knowledge base and tutorials
Cons:
- High pricing for a platform focused only on content
- Limited functionality beyond content optimization
- White-labeling API access is restricted to the Custom plan
- The quotation of a custom plan (which agencies probably need) requires an appointment
Verdict
Surfer SEO excels in content optimization but comes with premium pricing. It’s perfect for agencies who prioritize organic rankings but less ideal as your only SEO tool. The powerful AI features deliver impressive results for those creating content regularly, though agencies needing white-labeling will face the hurdle of scheduling appointments for custom plans.
SEO Reporting & Dashboard Tools
13. AgencyAnalytics
For SEO agencies looking for advanced client reporting, AgencyAnalytics offers a specialized solution that can save countless hours of manual work. This platform focuses on the critical client communication aspect.
By consolidating data from over 80 marketing integrations into customizable dashboards and automated reports, AgencyAnalytics helps agencies demonstrate their value while reducing the time spent on administrative tasks.
Features
AgencyAnalytics offers specialized tools for agency reporting and management:
- Automated Reports: Scheduled customizable client reports on a recurring basis
- Custom Dashboards: Interactive data visualizations with drag-and-drop interface
- White-Label Options: Agency branding and custom domain hosting
- Client Management: Controls access with granular permission settings for both staff and clients
- SEO Tools: Ranking tracking, site performance analysis, backlinks management, and more
- AI Insights: Automatic data interpretations and recommendations
Pricing
AgencyAnalytics offers three pricing tiers:
- Freelancer: $79/month for 5 client campaigns (additional clients at $12/month each)
- Agency: $239/month for 10 client campaigns (additional clients at $18/month each)
- Agency Pro: $479/month for 15 client campaigns (additional clients at $24/month each)
All plans include a 14-day free trial with a 30-day money-back guarantee.
Pros & Cons
Pros:
- Impressive white-labeling capabilities
- Unlimited users & custom dashboards per client in higher-tier plans
- Lots of innovative AI-based features
- Extensive integration options (80+ platforms)
Cons:
- Limited SEO tools compared to all-in-one platforms
- Additional cost for each client beyond plan limits
- The custom plan requires scheduling an appointment
- Additional cost for rank tracking features
Verdict
AgencyAnalytics stands as one of the best tools for SEO agency focused on client communication and reporting efficiency. While it doesn’t replace dedicated SEO platforms, it excels at showcasing your agency’s work through professional presentations of complex data.
14. DashThis
DashThis offers a specialized solution for agencies tired of juggling multiple platforms to create client reports. This intuitive tool sits at the intersection of SEO tools for digital agencies and comprehensive reporting software, allowing you to consolidate data from various marketing channels into beautifully designed, automated dashboards.
Features
DashThis offers these essential features to streamline your agency’s reporting process:
- Automated Reports: Creates and schedules customized marketing reports that update automatically
- Preset Templates: Offers ready-to-use report templates for various marketing specialties
- CSV Upload: Imports custom data from any source
- White Label Options: Customizes reports with agency branding, colors, and custom URLs
- Team Collaboration: Adds unlimited users at no additional cost for easy review and editing
- Client Sharing: Distributes reports via email, PDF, or dedicated URLs with scheduled delivery
Pricing
DashThis offers simple, dashboard-based pricing:
- Individual: $49/month for 3 dashboards
- Professional: $159/month for 10 dashboards
- Business: $309/month for 25 dashboards
- Standard: starts from $479/month for 50 dashboards
All plans include unlimited data sources, unlimited users, and all available integrations. A 15-day free trial is available with no credit card required.
Pros & Cons
Pros:
- Unlimited users on all plans
- Great reporting capabilities
- Extensive template library
- Flexible data source options
Cons:
- Pricing based on the number of dashboards can get expensive
- Fewer integrations than the competition
- Steep learning curve
Verdict
DashThis won’t replace your dedicated SEO tools, but it will save your sanity when it comes to client reporting. It shines by taking all that complex SEO data and transforming it into something clients actually understand without you spending half your week cobbling together reports.
For agencies drowning in spreadsheets and screenshots from various platforms, DashThis offers a lifeline that grows with your client roster without sacrificing quality or professionalism.
How to Choose the Best SEO Software for Your Agency
There’s no universal “best SEO software for agency.” The right choice depends entirely on your specific case and company specifics. Before making a decision, think about what you actually need.
Know Your Agency’s Unique Workflow
Start by examining your agency’s workflow. Are you handling mostly local businesses, enterprise clients, or e-commerce? Each specialization demands different capabilities.
After that, map out your current processes and identify the bottlenecks—not just minor annoyances but issues that are actually costing you time and clients.
Analyze all Costs Carefully
Money also matters. While some tools may offer attractive initial prices, add-ons such as additional users or other paid features for agencies can often be extremely costly. It is also worth analyzing what limits you get with a specific account.
On the other hand, sometimes the tools don’t have a flexible pricing model, and you have to pay for something you won’t use. Analyze it well and calculate before committing to a subscription for a year or more, tempted by promotional prices for an annual subscription.
Think About Your Tech Ecosystem
Don’t forget about how everything fits together. That amazing website performance audit tool won’t help much if it can’t talk to your reporting dashboard. Look for tools with solid APIs and native integrations with your existing tech stack. This ensures your website performance metrics flow seamlessly into client reports alongside other SEO data, giving a complete picture of results.
And think ahead—will this solution still work when you have twice as many clients? Tools that seem affordable with a small roster can become prohibitively expensive or technically limiting as you scale.
Test Drive Before You Buy
Finally, never commit without testing. Most reputable SEO software for agencies offers free trials or money-back guarantees. Use these periods ruthlessly—set up real client accounts, run actual reports, and get your team’s honest feedback. The sleekest demo in the world means nothing if your team hates using the software day-to-day.
Conclusion
As you can see, there’s no one-size-fits-all “best SEO tool for agencies.” The ideal choice depends on your client base, team size, and specific goals.
For specialized needs, BrightLocal excels in local SEO, Majestic provides in-depth link analysis, and Surfer SEO and SE Ranking ensure your content ranks effectively.
If budget and simplicity are priorities, Moz Pro and SE Ranking are great options for small or growing agencies—they won’t overwhelm your team or your finances. Agencies handling enterprise clients and complex SEO challenges should consider platforms designed for high-performance needs.
Take advantage of free trials seriously. Set up actual client projects and let your team thoroughly test the tools in real-world scenarios before making a commitment.
At the end of the day, even the most impressive feature list won’t matter if your team dislikes using the tool or your clients can’t understand the reports. Prioritize user experience and clear reporting to ensure your SEO tool for agencies truly adds value.
